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Handcradted to be the best, Since 1972

We strive for excellence, guided by craftsmanship and heart.

ceo

Crafter Guitars, originally known as SungEum Guitars, was founded in April 1972 by Honorary Chairman Park Hyun-Kwon in a small basement room of his home in Changjeon-dong, Mapo-gu, Seoul City. With only four craftsmen at the beginning, the company quickly gained a reputation for introducing high-quality classical guitars to the Korean market. In 1978, it expanded its operations and relocated to Yangju City, Gyeonggi Province. The name SungEum (成音), meaning “Perfect Sound,” reflected the founder’s deep passion for achieving the ideal acoustic tone—a legacy that still resonates with guitar enthusiasts today.


In 1986, Park In-Jae, the founder’s son, stepped into the second generation of leadership, rebranding the company as SungEum Musical Instruments and ushering in a new era. He introduced the ‘CRAFTER’ brand to the world, registering its trademarks across global markets and forging new international partnerships. It was during this time that our brand asset, key elements —such as our dovetail extension technique, signature inlays, logo design, and distinctive artwork—were first developed. These innovations laid the foundation of Crafter Guitars and continue to define our identity to this day.


In 2019, Park Jun-Seok, son of Park In-Jae, took the helm as the third-generation leader and rebranded the company as ‘Crafter Korea,’ further expanding the Crafter Guitars brand. Backed by a team that shares the same vision and dedication, we continue to craft instruments shaped by decades of expertise, innovation, and a deep understanding of acoustic guitars. This legacy—built on passion and precision—lives on in every guitar we proudly create today.


The company, which began with just four craftsmen in a humble basement, has grown into one of the leading Korean guitar brands—standing proudly among global guitar builders and setting new standards in the industry. At Crafter, we believe that every guitar we build is more than just wood and strings—it is a vessel for dreams, hope, and creativity. We remain committed to craft guitars that Korea can take pride in and that resonate with players around the world.


CRAFTER CEO Park Jun-seok

CRAFTER

Company Name

1972

Year of Establishment

Park Jun-seok

CEO

HANDCRAFTRED TO BE THE BEST
vision

CRAFTER VISION

Since 1972, Crafter Guitars has grown from a small basement workshop with nothing but a steadfast dedication to craftsmanship and a sincere passion for building well-crafted guitars. We have proudly demonstrated the quality and spirit of Korean acoustic guitars to the world. Every guitar we’ve made carries its own story. And we hope that story becomes a source of inspiration and resonance in your life.

The Journey of CRAFTER Guitars

Since 1972, the Journey of Crafter Guitars

Founder

Park Hyun-Kwon, First Chairman

The predecessor of CRAFTER Guitars, SungEum Guitars, was founded in April 1972 by Honorary Chairman Park Hyun-Kwon in a small basement room of his home in Changjeon-dong, Mapo-gu, Seoul City. The business, which began with only four craftsmen, quickly prospered and, in its early years, earned a reputation for introducing high-quality classical guitars to the Korean domestic market under the name 'SuneEum Guitars.'


Founder Park Hyun-Kwon's wife, Lee Ok-Geum, became the first sales representative for CRAFTER Guitars, providing strong support for her husband. In her early 30s and weighing only 50kg, she carried up to 16 guitars at a time on her shoulders and traveled across the country, driven by her passion for the business. Thanks to this dedication and sacrifice, the company grew rapidly and expanded from Seoul City to Yangju City, Gyeonggi Province, in 1978.


The brand name ‘SungEum (成音)’ symbolized the passion to achieve the perfect guitar sound, and its renown continues to be celebrated by many guitar enthusiasts from that time to this day.

박현권 1대 회장
CRAFTER Brand Designer, Guitar Engineer

Park In-Jae, Second Chairman

In 1986, Park In-Jae, the son of the founder, took over the second-generation leadership and, in 1991, rebranded the company as SungEum Musical Instruments while becoming the CEO, marking a new turning point.


He launched the Crafter brand, secured trademark registrations worldwide, and began forging new business partnerships while expanding into international markets. For more than 30 years, he represented Crafter at global music trade shows and personally traveled the world in search of the finest tonewoods.


As an acoustic guitar engineer, he led numerous innovations and breakthroughs in both design and construction. The dovetail extension technique, logo design, signature inlays, artwork, and Crafter’s unique bracing patterns—firstly introduced in the 1980s—have been continuously refined over the decades. Today, they remain at the very core of Crafter’s identity, representing both our legacy and our pursuit of tonal excellence.

박인재 2대 회장
New Wave

Park Jun-Seok, Third Generation CEO

In 2018, Park In-Jae's son, Park Jun-Seok, took over the family business as the third-generation CEO, rebranding the company as 'Crafter Korea' and continuing the development of the 'Crafter Guitars' brand. He introduced third-generation technologies reflecting trends, including the VVS (Vintage Voicing System), DS-2 Pro+ & Stealth Tuner (Dual Source Preamp System), and the development of the MINO series, leading the brand forward.


Under the leadership of CEO Park Jun-Seok, the entire team at Crafter Korea proudly continues to craft Crafter Guitars driven by the innovation rooted in our excellent craftsmanship—built on decades of expertise, passion, and a deep understanding of acoustic guitars since 1972.


The company, which began with just four craftsmen in a humble basement, has grown into one of the leading Korean guitar brands—standing proudly among global guitar builders and setting new standards in the industry. At Crafter, we believe that every guitar we build is more than just wood and strings—it is a vessel for dreams, hope, and creativity. We remain committed to craft guitars that Korea can take pride in and that resonate with players around the world.

박준석 3대 대표
1965
Park Hyun-Kwon, the founder, moved to Seoul and began his journey in the guitar industry.
1972
Founding of SungEum Guitars (成音) : Began crafting his own guitars in a humble basement workshop at his house in Mapo, Seoul City
1978
Establishment of the First Factory: The workshop was relocated to Yangju City, Gyeonggi Province, to meet the growing demand in the Korean domestic market, laying the foundation for full-scale production
1986
The Second Generation Begins : Park In-Jae, son of the founder, joined the company, signaling the beginning of Crafter’s global ambitions
1988
Birth of the CRAFTER Brand: The ‘Crafter’ name was born, and the brand began its journey toward the international stage
1991
Rebranded as SungEum Musical Instruments: With a broader vision, the company adopted a new name while continuing to honor its roots
1992
Signature Identity Designed & Developed: Crafter’s Signature Headstock Shape, Dovetail Extension Joint, Signature Inlays, and visual design language were established- elements that remain core to our identity today
1998
Global Expansion: Crafter trademarks were registered in over 40 countries, supported by an expanding international distribution network
1999
Opening of the Second Factory: A new manufacturing facility was constructed, introducing a more modern and systematic approach to guitar building, further enhancing production quality and efficiency.
2002
Strategic Expansion to China: A dedicated team was deployed locally to manage production and quality control, ensuring consistency across all Crafter instruments
2009
Opening of the Third Factory: A state-of-the-art production facility was established to meet rising global demand with enhanced quality and precision
2011
Export to Over 50 Countries: Crafter guitars reached musicians in more than 50 countries, solidifying the brand’s presence around the world
2015
Park Jun-Seok Joins the Company: The third generation, Park Jun-Seok, officially joined the business to help shape its future.
2018
Rebranded as Crafter Korea: The company embraced a new name, reflecting its modern identity and global vision while staying true to its origins
2019
Opening of the Fourth Factory: A high-end, specialized production line was introduced to meet the demands of discerning players and premium models
2020
Innovation Through Tradition: Crafter launched the Vintage Voicing System (VVS), Dual Source Preamp System (DS-2 Pro), and the new MINO body shape—blending innovation with tradition
2022
50th Anniversary & Commemorative Model Launched: Crafter marked 50 years of craftsmanship with the release of the commemorative SungEum 50th VVS, honoring the legacy of our beginnings
2023
Product Innovation & Modern Revival: Released the DS-2Pro+ and Stealth Tuner (patent pending)
Launched the Modern Seoul Electric Guitar Project: Revived Crafter’s legacy electric models through a collaboration with Musicians Club, a talented Seoul-based electric guitar designer and distributor
2024
Essential Headstock Unveiled: A new headstock design that reflects the heart of Crafter’s refined design direction
2025
Modern Seoul II – Roasted Body Electric Guitar Released: Blending vintage inspiration with modern craftsmanship, this next-generation electric project takes Crafter’s innovation to the next level

Core Value

Where Craftsmanship Becomes Art

크래프터의 철학

Since 1972, Passion and Precision in Every Step

Craftsmanship

It all began in a humble basement, with one clear intention:

to build a better guitar.

What hasn’t changed in over 50 years
is the heartfelt passion behind every guitar—
and the craftsmanship that lives on in our hands.

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Understanding Tonewood Is the First Step to Mastery

Wood Story

Since 1972, the Crafter team has built an extensive knowledge base around tonewoods—gathered through decades of research and experience. From natural drying process honed through Korea’s extreme seasonal climate to state-of-the-art humidity and temperature control systems, we’ve developed a proprietary process to enhance durability and minimize distortion.

Our ongoing pursuit of premium woods from Africa, Europe, North America, and Hawaii is more than just sourcing—it reflects our philosophy from the very first step: that every great guitar begins with great wood.

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최상의 재료를 찾아서
CRAFTER 소리 자부심, 100년이 지나도 변치 않는 소리

Crafter Sound, Crafter Identity

Tone & Voice

At Crafter, sound is a reflection of identity.
Our guitars are designed & crafted with the unique dovetail extension joint and bracing patterns refined through decades of data since 1972—delivering a sound that’s balanced, stable, and unmistakably Crafter.

The Vintage Voicing System (VVS) captures the warmth of vintage tone, while the DS-2 Pro+ preamp—pairing a condenser mic with a piezo pickup—and the Stealth Tuner system redefine modern amplification.

Even the invisible details, like our proprietary high-density 7Bar Saddle, are designed with one philosophy in mind: to shape every element for better tone.

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Crafted to Be Seen & Felt

Design & Artwork

Crafter’s design language speaks to who we are.

From elegant inlay work that blends tradition with modern flair, to body shapes that influence both tone and feel, and headstock designs that reflect our heritage and spirit of innovation—every detail is shaped by our pursuit of sound, playability, and aesthetic excellence. This is design not just to be admired, but to be heard and felt.

A visual experience that resonates: design that catches the eye, and tone that touches the soul.

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소리에 디자인을 입히다
크래프터 직원
crafter-logo

Handcrafted to be the best play your Dream

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